Collection: Goji Berries

What Are Goji Berries?

Goji berries (Lycium barbarum and Lycium chinense) are small red berries traditionally used in Asian food and wellness practices. They are known for their naturally occurring nutrients, including fiber, vitamins and a wide range of plant compounds such as carotenoids and polyphenols. Goji berries are most commonly sold dried, but they are also available as powders, juices and extracts. They are popular among people who want to add a nutrient-dense fruit to smoothies, snacks and daily wellness routines.

Benefits of Goji Berries

Goji berries are often used for antioxidant support, helping to protect cells from oxidative stress as part of a balanced diet. They also provide fiber, which supports normal digestion and can help with satiety. Goji berries contain carotenoids, including zeaxanthin, which is associated with eye health and is commonly discussed in vision-support nutrition. Many people include goji berries in healthy aging and beauty-from-within routines because of their nutrient and phytonutrient profile. Like other fruits, goji berries are most beneficial when consumed regularly as part of a varied diet.

Uses of Goji Berries

Dried goji berries can be eaten as a snack, mixed into trail mixes, or added to yogurt, oatmeal and salads. They can also be soaked in water to soften before use. Goji berry powders are commonly blended into smoothies, while extracts and concentrates may be included in dietary supplements for targeted antioxidant support. Because dried goji berries are concentrated, portion control can be helpful for weight-management goals. On our category page you can explore different goji berry products – from dried berries to powders and extracts – and choose the option that fits your routine.

Goji Berries: Side Effects and Safety

Goji berries are generally safe as a food for most people, but some individuals may experience allergies or digestive discomfort. Goji berries may interact with certain medications, especially blood thinners such as warfarin, so people taking these medicines should consult a healthcare professional before using goji products regularly. Pregnant and breastfeeding women and people with medical conditions should also seek medical advice if unsure. Always choose reputable products and check ingredient labels, especially for sweetened dried berries or blended powders.

Where to Buy Goji Berries in Estonia?

In Estonia, goji berry products such as dried berries, powders and extracts can be purchased from our e-shop fits.ee.